The Impact of Online Social Communities on Your Business

When it comes to online social communities, people naturally gravitate toward them. Humans, by nature, are social animals. They are comfortable in groups and they feed off of each other's energy and they like to bounce ideas off of each other (among other things).

Being Engaged and Engaging Is Essential
You definitely need other people to succeed in business. In fact, without them, you will not have any business at all. You need them to eventually buy what you are selling. For that reason, online social communities work well for many things, including giving each other what the other wants and needs. You want your relationship to be mutually beneficial.

Whether you start an online social community or you join one that has already been established, your approach will be the same (minus some possible administrative responsibilities that you may have if you establish the community). It is important to remember that you are not in it by yourself no matter what. A community is a group of people who share one or more common interest.

From the marketing perspective, combining online social communities with business is truly a marriage made in Heaven.
Michael Cohn

Social media is the backbone of online social communities
Social communities are very important to the success of most businesses. It is a classic case of one hand washing the other. Businesses need online social communities to help them to fortify the social aspect of their institution. On the other hand, online social communities need businesses because they need to live and grow somewhere. Businesses can provide just such a forum and a platform for those online social communities to do just that. It is very important for you to remember that online social communities are not just for personal use. They are extremely beneficial to businesses as well.

From the marketing perspective, combining online social communities with business is truly a marriage made in Heaven. Those communities are the power behind successful marketing efforts on the part of the business. Some of the positive results that come out of that alliance are that the online social communities allow businesses to:

  • Develop solid, enduring relationships and networks that are built on trust
  • Bring people together who can share a mutually beneficial relationship
  • Participate in active, successful engagement

A wide variety of online social communities
The online social communities that you choose for your brand/business will depend on the goals that you have in mind. Those goals will drive you to pursue certain groups and certain people. You certainly have a great deal of communities from which to choose. Your chosen communities can go a long way to satisfying your business' marketing needs.Now that you understand how online social communities work (more or less), it is important for you to understand that engagement is an essential part of the successful functioning of those communities. You should keep in mind that even though the communities are social in nature, that doesn't mean that your business will not benefit from them in the ways that you want them to. In fact, there are many effective tools that you can leverage in order to get what you want out of your engagement in those communities. Interestingly, there may be aspects of your communities that are not obvious (or even apparent).

For example, if you are a member of a community that has 2,000 members, you may still find that only 50 of those members are actively engaged in discussions and other interactions. The truth is that not every member has a desire to be heard. Some people only have enough of an interest to listen and learn, which, of course, is okay too. However, you still need some people who are more vocal than that. Otherwise, nobody would be interacting about anything. You will want to encourage as many group members to participate in the discussions that occur but you don't really have too much control over it in the end. There are many different ways to engage other people in addition to leaving a comment or a thought-provoking question. You can put out a survey (with three to four questions) or run a contest with an incentive (a discount on your products and/or services, some sort of prize, etc).

Participating in online social communities doesn't happen by itself
Undoubtedly, you understand clearly that online social communities are about people. The platforms and forums that are used are helpful (you might even go out on a limb and say that they are essential) but they are still not as important as the members of the community. In fact, the choice of platform and forum are not nearly as important as the people. Many platforms/forums can be used by communities simultaneously. One added benefit to being a part of an online social community is that it gives you the support that you may need to embrace what your competition is doing and to gather some really valuable competitive intelligence.

Conclusion
The effectiveness of your online social communities depends, in large part, on the community members and their ability to act as effective resources. In turn, you (and each one of the members) will help each other to get what is needed and wanted. After all, you are all part of the same community (think of it as a family) and that is what families do. They help each other whenever it is needed. You can use your online social communities in many different ways, including discussing products and/or services and gaining valuable feedback, which will help you to bring your business to the next level.

Article Source: http://EzineArticles.com/10029710

It Is Time to Take a Fresh Look at LinkedIn

LinkedIn has many wonderful attributes and a ton of capabilities and possibilities. You may have a LinkedIn account but, perhaps, you are not leveraging it as much as you can or should be. If you haven't done so already, the first thing that you should do is to make sure that your LinkedIn profile is complete. Undoubtedly, people will check out your profile and you want to make sure that they are able to get to know you through your profile, want to connect with you, and interact and engage.

Leveraging LinkedIn to Manage Your Clients
You may consider your LinkedIn profile a detailed business card. Well, you are correct to a point. However, it is so much more than that and if you are not aware of all (or most) of its potential, it is time for you to become educated about all that LinkedIn has to offer. The fact is that everyone needs to manage their clients, whether you use some sort of sophisticated tool to accomplish that or not. LinkedIn can definitely do that for you. You just need to figure out how to make it work for your business.

When it comes to online social networks, LinkedIn is the one to use for professionals. You probably have all sorts of valuable connections that you may not even be aware of. One of the great things about LinkedIn is that after a person has created a profile, they are generally reachable at that particular URL for eternity. You will most likely find that to be a really great (and helpful) feature. In fact, not only does that information stay the same but it also gives you other valuable information that you will undoubtedly find useful. It tells you when your LinkedIn connections are having birthdays, work anniversaries, etc.

You may be surprised at how far a simple birthday or anniversary wish will go in your relationship with the other person when it comes to your solidifying your relationship with that person. You have probably noticed that there are two versions of LinkedIn: one that is free and one that costs money. In some cases, the one that costs money is superior to the free one. However, in the case of LinkedIn, the free version is perfectly acceptable and the chances are really good that you can get everything that you need from the free version without missing anything.

When it comes to online social networks, LinkedIn is the one to use for professionals
Michael Cohn

Turning to your LinkedIn connections for help
You may experience many times when you have a question that plagues you. You may not have the resources for that particular issue and you are not sure where to turn. Well, LinkedIn can certainly help. If you have a question without an answer, all you need to do is post it to your LinkedIn connections. The chances are really good that at least one or two people will respond to you. You may not get the answer that you are looking for but the responses that you do receive may bring you closer to the answer that you need.

You will see that people are generally willing to help you if you need them to. All you need to do is ask. Of course, there will be many people who just don't know the answer to your question. However, there will also be many people who can offer their help to you. Having a robust network is a wonderfully supportive thing. You can thank LinkedIn for that.

Conclusion
LinkedIn is not only an amazing social network but it is also a wonderful way to manage your customer relationships and it has tremendous capabilities that can really bring your business to the next level. It allows you to connect and stay connected with your valuable online connections. It not only helps you to gather valuable information but it also allows you the ability to make the most of that information and to use it effectively for your business. You should learn about all that it can do and take advantage of all that LinkedIn has to offer.

Debt Management Guidelines: How to Get Your Debts in Order and When to Get Help

Most families have a little bit of debt they have to deal with. Unfortunately, it's not uncommon to lose control over finances. If you find yourself in any kind of financial trouble, it's time to develop a debt management strategy. How can you pay your debts back? How should you prioritize them? Should you consider consolidation? Or even bankruptcy?

Here are a few tips for establishing better debt management:

• Make a list of all of your debts and how much you owe each. Organization is essential. On the list, information should include total amount of debt, the name of the creditor, minimum monthly payment, and due date. Having it all listed right in front of you allows you to see the bigger picture.

• Prioritize your debts. Obviously, things like home loans, child support, auto loans, and IRS back payments should come first, since these types of debts hold the biggest consequences should you be unable to pay. As for credit cards, pay the ones with the highest interest rate first since that rate will keep getting higher and higher if you get behind.

• Once you have your debts prioritized, make any necessary sacrifices in order to pay at least the minimum amount. While only paying on the minimum won't reduce the debt very much, if at all, it will still prevent it from going up any.

More Tips for Debt Management

• Try to save money as much as you can. Do you really need to go out for lunch every day? Do you really have to take the car to a place that is within walking distance? Are there any entertainment expenses you can cut, like a Hulu or Netflix subscription? Do you really need all of the channels on your TV? Even if you only cancel entertainments for a couple of months, it can really help you catch up on debts.

• Recognize signs that you need help. Debt management isn't always something one can do all on their own. There are management and consolidation companies that will help you keep your finances in order. There is also bankruptcy to consider if things really get out of hand. If you simply find that you have too many debts and too little money to meet the monthly payments, it's time to seek professional assistance.

How The Internet Came to Be and Why It Adversely Affects You

We all us the internet, whether we like it or not. Consider that there are over 8.97 billion mobile connections existing today, according to GMSA real-time intelligence data. That is more than the estimated population of the Earth, which is 7.71 billion, according to estimates done by the UN.

So how did the internet get its start? A number of factors came into play. The internet technically started in 1983. This was because ARPANET adopted TCP/IP. ARPANET was developed under the direction of the U.S. Advanced Research Projects Agency (ARPA). The TCP/IP protocol suite was designed in 1970s by two DARPA scientists.

The latest version of TCP/IP IPv6 can provide the internet with approximately 3.403 x 10 to the 38th power IP addresses. For all practical purposes this is close to infinity.These are unique public addresses. This would allow every device, whether it be your smart phone, toaster oven, microwave, automobile, everything that runs on electricity and anything embedded in your body, that is powered by electricity, could theoretically be connected to the internet. This means, theoretical speaking, everybody on the planet and all their electrically powered devices, could be monitored by the internet. This means everything that is considered smart, because they are using a microprocessor, BIOS, RAM memory and networking circuitry, hard-wired or wireless could be connected on the internet. Can you say 1984 is about to happen. You read the book and were probably made to read this one in high school or maybe in University. The premise of this novel was very horrifying.

Let's face it, everything we do is connected to the internet, Every time you buy something in the grocery store, the internet is involved. All banking transactions are recorded on some lonely data server, which could be located anywhere in the world. Even when you use cash, this transaction gets recorded somewhere on some server located on some server farm.

When you drive down the road and are recorded speeding on a traffic camera, this is also recorded somewhere using the internet, When you walk into a shopping mall, everything you do is caught on camera, using the internet to allow someone to monitor your every move. All of this is recorded and saved forever or at least until the server breaks down and not backed up. Everything you say on social media is recorded and saved on some data base and will never be erased. In fact certain social media giants allow us to their software, knowing full well that everything you say and record becomes their exclusive property. You know who these social media giants are. But we continue to use their software and allow it to reside on our computers, collecting our personal ideas and social comments. No wonder certain law enforcement agencies love these social media giants. Do you blame them?

According to some estimates there are 1900 operational satellites orbiting the Earth, launched by 40 countries. How many of these are spy satellites? Nobody really knows, except the countries who launched them. Think about this, the internet can be accessed by using satellites.You do the math. Certain search engines can give you access to satellite imagines that will show any village, town or city in the world, from the perspective of standing in a street. This is not in real-time, but is that far off with the advancements happening in computer technology and the internet.

So we can see the internet is adversely affecting us, as it can be and is being to used to monitor everything we do. Privacy is going down the drain.

5 Things Your Business Website Should Have

1) A Call to Action. Your website visitors are on your website for a reason. Your website is a marketing tool to get website users to request more information, purchase a product, download an app, schedule a booking (or the 100s of other variations that allows you to profit in your business). You need to present a clear call to action, so your website visitors don't leave your website and take their business to one of your competitors.

2) Responsive Design. Depending on your business, more than half of your website visitors could be coming from either mobile or tablet devices. You need to provide a good user experience for those users. There are quite a few technical parts to understand in how to create a responsive design. The basic idea is that you are formatting your website depending on the user's browser/system and how the user contracts or expands your website.

3) Clear Contact Information. Even today, there are many websites that make it challenging to easily contact the business. Some of the largest businesses in the world actually do make it challenging for a user to contact them as a way to reduce customer support cost. Unless, your business has a monopoly, I would strongly suggest making some form of contact to your business easy. There are many different methods of contact such as email, web form, or live chat. So, there should be some way for a potential client or customer to contact your business 24/7.

4) A Secure Host and Website. You should make sure that your host is at secure data center with some options for back-ups of your website. You should also keep a local back-up of your website as well. One of the dangers of DIY website development or letting an amateur develop your website is that many security flaws can unintentionally be added to your website. We at Juno Digital Development have many years of web development and web security experience; if you have a currently operating website, we can test your website and fix any issues as a paid security consultant (contact us on our Contact Page for more information). Or, if you would like us to build a new website, we can make sure your website is not vulnerable to potentially devastating attacks such as SQL injection attacks.

5) Social Media Links. Social media is an excellent way to bring targeted users to your website. Through social media, one person liking your website could bring in hundreds or even thousands of new users if an item goes viral. Allowing your clients or customers to share the content of your website to their network through social media links is very important. Adding opportunities to like and share through platforms such as Facebook, Instagram, Google+, Twitter, Snapchat, YouTube and LinkedIn can be a great way to rapidly grow your business.

Article Source: http://EzineArticles.com/10053995

Things to Consider Before Hiring A Web Development Company

With every passing day, more and more businesses are realizing the need of having their website on the Internet. Because of this realization, every business reaches the crucial step of building the website for which they need a professional web designing company.

Therefore, there is a huge sea of web development companies to choose from. This huge pool of options might be overwhelming. So, how can you make sure that you choose the perfect web development company for your website building and designing?

In this article, I will give you a few tips which will help you out.

Let's get started.

We will divide these tips into two sections-

  1. The core activities the company executes-

#1. Front and backend developmentThe developers who do only backend development is similar to constructing a house with no doors, and windows. Always look for that web development company which does both front-end as well as back-end development work.

Yes, there is a lot of difference between how the front-end and back-end developers go about their work, but a company that provides both is the company you should go for.

#2. Not just one specialization

There are many good development technologies such as PHP, Drupal,, Node JS Development, etc. Each one of them has their own set of strengths and weaknesses. An ideal web company is the one which has mastery in multiple technologies used for developing a website. This way, they can deliver the most fitting solution for your business.

#3. Understanding the need for the project

A good web company is the one which does not ignore deeply understanding the project in hand. Many times, the developers don't care about the big picture, they just focus on their style of coding and handing in the work without caring much about the core requirements of the clients.

Good developers take care of the needs of the clients and give solutions that help the clients in producing profitable outcomes for their businesses. Make sure you choose a company that understands what you are looking for.

#4. Research and development

The company which focuses rigorously on its research and development initiatives is the one which stays up-to-date with the latest trends and technologies emerging in the industries. Therefore, it makes a particular company the right choice for your business' needs. Through R&D, the developers evolve. Make sure your choice of web development company invests in timely research and development.

#5. Flexibility

There will be times when you will need to make changes in the work provided by the development company. This is due to many reasons. One of the simple ones being - you simply didn't like the work.

The company might resent the changes you ask them to make again and again. Make sure you choose one which can easily cope with unforeseen changes.

As a client, you should ask about how does the company handle change requests.

  1. The other must-haves the ideal company should have-
  2. #1. Performance records

Go for a company that has a good track record of its performance. A company that has a good number of projects which they have successfully completed shows its ability to do your work up to the mark.#2. Quality standards

Always go for a company that maintains its quality standards. It must make the deliverables happen on the assigned time and date.

#3. User-friendliness

The company you go for must develop websites in a way that any visitor is easily able to access your website with the least difficulty.

#4. The developers' team

Make sure to meet the development team of the company in person. The company should have an in-house developers' team. Make sure they don't get the work done from another agency.

#5. The design team

A design team in-house is always preferable. This way, the designs are in sync with the requirements of the project. The in-house design team is more capable of understanding what you as a client want.

#6. SEO

Your ideal choice should not only be focusing on just the development part. SEO is a major element of all internet activities of a business. The developers should have an understanding of SEO and how SEO will affect the website.

#7. Social Media

Everyone is aware of the potential which social media holds. The developers should ideally have a good amount of knowledge about social media and how promoting services on social media works.

#8. Content

This is one of the most important things which drives visitors/customers to your website. It is the main thing that will help you promote and sell your offerings online. Make sure you go for such a web development company that has good techniques and tactics for producing content in such a way that it drives traffic.

#9. E-commerce

E-commerce websites are specifically designed for business which wants a great ROI through the internet. Go for that choice that holds immense expertise in developing good e-commerce websites. One important factor of an e-commerce website is the payment method. Make sure you deal with such a company that can execute the best payment method.

#10. After-services

The ideal development company is the one that can give after-sales services and support to you and further provide regular maintenance.

These are a few of the things you should keep in mind before selecting the ideal web development company for your business. Remember, the ideal web solutions company is the one which provides affordable website designing services without compromising efficiency.

Be smart, patient and aware before selecting the company of your choice!

Benefits of PHP in Web Development

PHP (Hypertext Pre-Processor) is powerful open source server side scripting language, so it is widely used in the website development. Feature of the PHP language can support widely. It also support MySQL, Oracle, and MS Access. It uses protocols like IMAP, POP3, LDAP, SNMP, HTTP, NNTP, COM. PHP is also compatible with many OS such as Windows, Linux, UNIXMac OS X, etc. It is also customer friendly language/ It is widely usable, well-known in the globe. Its contribute high quality custom PHP website development services.

Custom PHP(Hypertext Pre-Processor) Development Services in top quality:

Prime PHP website development services begins with understanding the customer needs and extends to database driven high-end custom enterprise web systems. Hire dedicated PHP developers to design PHP/MYSQL websites using Photoshop, Flash etc.The PHP development quality services are listed below:

-CMS Development,

-PHP based E-commerce website,

-API Integration,

-Dynamic Website,

-Online Enterprise Web Portals,

-PHP mobile web services,

-PHP Networking and Frameworks,

-Social Network Websites& so forth.

PHP CMS / Frame Work Development

CodeIgniter- CodeIgniter is a powerful PHP framework with a small footprint, built for those who required a simple, yet elegant toolkit to build fully-featured, different web applications. It requires nearly zero configuration, with no restrictive coding rules, and offers simple solutions to complex application requirements. it features a rich set of libraries for commonly needed tasks, as well as a simple interface and logical structure to access these libraries. It's exceptionally fast, as its core system only requires a few small libraries, with additional libraries loaded dynamically upon requests, based on your needs for a given process. This means the base system is both lean and agile. As CodeIgniter uses the MVC controller approach, it allows for great separation between logic and presentation, particularly useful for projects in which designers are working on template files.

CakePHP:

Building software applications can be a complex, time consuming process, however utilizing a framework can help you to develop projects faster (by reusing generic components and different modules), and work better (building on one unified structural foundation). Using a framework also facilitates scalability and long-term maintenance by complying with development standards, keeping your code organized and allowing your application to evolve and grow over time& in the future.

Benefits of building websites in php

- tailored to your needs,

-easy customization,

-anytime support,

-easy to edit/add/delete as per your business's need & more. It is most preferential language bacause it is open source and customer friendly.